The Influencer Trend Changing The Indian Landscape, social media influencers have taken over celebrities. Social media has made a new definition in the digital age, especially during the unprecedented situation of the coronavirus. Now celebrities are no more trendsetters, it’s all about influencers & good content. We have witnessed celebrities following trends on social media like ‘रसोड़े में कौन था’ “पावरी हो रही है..“ and many more melodies by Yashraj Mukhate, Dalgona Coffee, Binod, Pass The Brush Challenge, and lot many.
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Being a celebrity has pros & cons. In the industry celebrities are the “face” of almost every product; be it makeup, perfumes, handbags, etc, through these, they attract their fans, the general public who consider them to be their idols, their inspiration, and become someone whom they look up to. Lastly, with stardom comes more opportunities, endorsements, whether it is related to their career or not.
As it is said with pros come cons. Similarly being in the spotlight 24/7 is not easy, it hinders their privacy, also with the media constantly being around them wherever they go, watching and updating every movement of theirs becomes irritating for them as well. With all the stature, charm, remembrance they have left behind the things they loved to do, they have given up on the “normal life “.
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But again, being an influencer is a tedious job because sometimes when people connect with you they often have high expectations with every post. They expect you to be regular on posting but there are times when being active or posting content is not possible which disappoints them and they drop in bad comments which are discouraging. A few influencers purchase fake followers in order to get esteemed, they compare their followers to someone who has more followers than them and desires for their success.
Summing up to one thing, influencers have definitely taken a win over celebrities during the pandemic. A time where during the period of lockdown they discovered the talents in them, came up with new ideas, created something unique and different which linked everyone. Now, brands are veering towards influencers as they are rapidly becoming content creators for brands, putting out messages of positivity, empathy, and awareness. Brands are also roping in influencers that have expertise in the area of wellness, fitness, beauty, and mental health to support the consumers during these difficult times. With unique business marketing strategies and the availability of social media platforms, it has become affordable and wise for brands operating at different scales to work with influencers and not with celebrities.
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